Social SEO Services in 2025: Supercharge Your Google Rankings with Smart Social Media

    Social SEO isn’t just a buzzword — it’s a traffic-driving strategy.

    What Is Social SEO?

    Social SEO refers to the ways in which social media activity — such as shares, engagement, profile optimisation, and content distribution — can support and enhance your search engine visibility.


    While Google has confirmed that social signals are not a direct ranking factor, the indirect SEO benefits are substantial: 

    • Increased content visibility can lead to natural backlinks
    • Branded searches improve click-through rate (CTR)
    • More visibility = higher domain authority and crawl frequency

    How Social Media Supports SEO

    • Greater Content Reach: Each time your blog or landing page is shared on LinkedIn, Facebook, or X (Twitter), it reaches new potential visitors.
    • Boost in Brand Signals: A growing social presence increases branded search volume, which Google sees as a trust signal.
    • Link Earning via Visibility: Shared helpful content earns editorial backlinks.
    • Faster Indexation: Social links help Googlebot crawl your site faster.
    • Local Visibility: Social profiles often rank well and reinforce your local SEO presence.

    What’s Included in Our Social SEO Services

     

    1. Social Profile Optimisation

     
    We ensure your NAP and branding is consistent across all major platforms: Facebook, Instagram, LinkedIn, YouTube, TikTok, and Google Business Profile.
    Icons of Facebook, LinkedIn, Instagram and YouTube illustrating social profile optimisation
    Illustration of an SEO calendar with social media icons and performance graphs

    2. SEO-Driven Content Calendars

     

    We align social posts with keyword research, seasonal trends, and your blog strategy — like promoting your SEO Audit Blog Post.

    3. Linkable Asset Promotion

    We help seed your blogs, tools, and infographics across social to increase natural backlink opportunities.success stories
    Digital document and chain link icons representing linkable asset promotion on social media
    Illustration of SEO search bar, hashtag symbol, and social media icons for keyword strategy

     

    4. Hashtag & Social Keyword Strategy

     

    We optimise content for social discovery using trending and niche hashtags. 

     

    See Sprout Social’s keyword strategy.

    5. Social Listening & Brand Monitoring

    We track mentions, respond to engagement, and turn visibility into SEO wins — from backlinks to Google reviews. 

    Illustration of social listening and brand monitoring with laptop, graphs, and social icons

     

    Local Case Example: Warwick Cleaning

     

    We helped Warwick Cleaning rank #1 for “commercial cleaning warwick” by combining Facebook SEO with content sharing, Pinterest links, and Google Business optimisation.

    Social SEO FAQs

    What is Social SEO and how does it help with Google rankings?

    Social SEO is the process of using your social media platforms to boost visibility and engagement with your content. 

    While social shares don’t directly improve rankings, they indirectly boost backlinks, branded search volume, and visibility.

    Most social platforms use nofollow links, so they don’t pass SEO value directly — but they increase content visibility and may attract natural backlinks.

    Yes. Sharing blog posts like our Internal Linking Guide increases their exposure, engagement, and likelihood of being linked to.

    Yes. 

     

    Optimised Facebook pages rank in Google and reinforce your brand’s presence in local search results.

    Yes — and they should be. At SEO Rugby, we integrate your SEO and social media strategies for maximum effectiveness.

    Ready to Combine SEO + Social?

    Don’t treat SEO and social media as separate strategies. 

    Our Social SEO Services turn your posts into search performance. 

    Book your free strategy session now.

    Book a Free Strategy Call

    07585 749475