14 Jul Facebook SEO
Facebook SEO- is it different to local SEO?
If you’re already investing in SEO for your website, you probably know the basics: keywords, meta tags, mobile speed, backlinks.
But what about your Facebook page?
Yes, Facebook can contribute to your search visibility — both on Google and within Facebook’s own search bar.
With over 3 billion users, it’s still a powerful platform for local discoverability, especially when people are searching for trusted businesses near them.
So, how do you optimise your Facebook presence for search in 2025?
Here are five tried-and-tested tips that still matter — with a few modern twists.
1. Pick a Page Name That’s Smart — Not Spammy
Your Facebook Page name is like your website’s <title> tag — it’s one of the first things Google sees, and it’s what users judge at a glance.
Avoid stuffing it with keywords.
Learn more about SEO fundamentals from Google.
Something like “SEO Expert Rugby Warwickshire Local Services Page” might seem clever, but it feels robotic and turns people off.
Instead, go with a name that’s:
1. Clear (what do you offer?)
2. Brand-consistent (match your business name)
3. Search-aware (include your location or niche subtly)
For Example:
SEO Rugby
#1 SEO Services Consultant in CV21 CV22 Rugby UK
Facebook (and search engines) reward pages that feel authentic — not ones that try to game the algorithm.
2. Use Keywords in Key Places
(Just Like You Would on Your Website)
Think of your Facebook Page like a one-page microsite.
You’ve got areas to add copy — make them count.
Key areas to optimise:
About section:
Describe what you do in clear, simple terms.
Include location and services.
Usernamev (@handle):
Make it clean and brandable: @seorugby
Page categories:
Pick the most accurate match using your main keywords (e.g., SEO Rugby, Local SEO Expert).
Expert tip: Write your About description like a mini meta description.
Keep it under 150 characters, and include your top keyword + location. You can also refer to Moz’s guide to meta descriptions.
Example:
Helping local businesses in Rugby rank higher on Google with affordable SEO.
3. Add Your Contact Info – Always
Include your Name, Address, and Phone Number (NAP) on your page.
Even if you’re an online-only business, Google values this info for local rankings.
Plus, it makes you easier to contact.
Make sure it matches the details on your Google Business Profile and your Contact page.
NAP consistency is one of the key ranking factors in local search.
4. Optimise Your Status Updates
Every Facebook post you write is an SEO opportunity.
Here’s how to improve your visibility without sounding robotic:
Start your status with a strong keyword (Google gives weight to the first words).
Include links to your website when relevant (especially to blog posts or service pages).
Keep your posts clear and engaging — long-form works only if it’s valuable.
Need help planning content? Explore our SEO content strategy service.
Don’t forget: The first 18 characters of your post often show up as meta previews when shared or indexed. Lead with intent.
5. Build Links To Your Page, and From It
You wouldn’t launch a new website and not build backlinks, right?
Same applies here.
Link to your Facebook Page from:
- Your website footer
- Your blog posts
- Your email signature
- Your other social platforms
And also:
Like and follow related local businesses or industry peers.
Tag partners or local organisations you work with.
Join and engage in relevant Facebook Groups.
This builds trust, increases your visibility, and improves how Google perceives the legitimacy of your brand.
You can learn more about Facebook SEO on Ahrefs and use tools like SEMrush to track performance.
Ready to Improve Your Facebook and Local SEO?
Facebook SEO isn’t about “gaming” the system.
It’s about giving your page the same thoughtful structure and clarity that you apply to your website.
That means:
Write for humans, not just algorithms.
Be consistent in your branding and location data.
Add value, stay active, and link strategically.
If your Facebook Page is just sitting there, half-filled and forgotten — now’s the time to turn it into a traffic generator.
At SEO Rugby, we help small businesses optimise every corner of their online presence — including social profiles.
Want help?
seo rugby
Want help setting up your Facebook Page for local SEO?
Get in touch with SEO Rugby — we’ll make sure your entire digital footprint is working together to grow your visibility.
Social SEO Services
07585 749475 Social SEO Services in 2025: Supercharge Your Google Rankings with Smart Social Media Social SEO isn’t just a buzzword — it’s a traffic-driving strategy. What Is Social SEO?
Ethical Link Building in 2025: A White-Hat SEO Strategy That Works
07585 749475 Ethical Link Building in 2025: A White-Hat SEO Strategy That Works White-hat SEO techniques help local businesses build lasting authority online. What Is Ethical Link Building? Ethical
Mastering Internal Linking for SEO
Mastering Internal Linking for SEO Success in 2025 What Is Internal Linking? Internal linking is the process of linking one page of your website to another page on the same domain. These
Our Link Building Strategy for 2025: Earn Authority, Not Penalties
07585 749475 Our Link Building Strategy for 2025: Earn Authority, Not Penalties Link building strategy 2025 – Modern link building focuses on quality, relevance, and trust — not shortcuts. Why
Bad Link Building in 2025
What Are SEO Cowboys? In the world of digital marketing, “SEO cowboys” are fast-talking, low-delivery operators who use aggressive tactics, sell false promises, and execute harmful l
Webflow SEO
07585 749475 SEO for Webflow Websites: How to Optimise Your CMS for Google Success Running a business on Webflow? You’re in great company. Webflow is a visually powerful, developer-friendly CMS
WordPress SEO
07585 749475 WordPress SEO Services in Rugby WordPress powers over 43% of websites globally. At SEO Rugby, we help local businesses get the most from their WordPress sites by improving search engin
Facebook SEO
Facebook SEO- is it different to local SEO? If you’re already investing in SEO for your website, you probably know the basics: keywords, meta tags, mobile speed, backlinks. But what about your
Sorry, the comment form is closed at this time.