Looking for proof that local SEO works? These real-world SEO case studies show how we’ve helped businesses in Rugby and the surrounding area grow online visibility, dominate Google rankings, and generate more leads — all through tailored, affordable SEO strategies.
Whether you’re a tradesperson, ecommerce shop, professional service, or local venue, our results speak for themselves. Get in touch for a free SEO review, or explore the examples below to see what’s possible.
All of our case studies follow Google’s SEO best practices, including on-page optimisation, local map pack targeting, site speed improvements, and content strategy tailored for the Rugby area.
We helped Rugby Cleaning dominate local search results — reaching #1 for over 20 key terms including “commercial cleaning Rugby” and earning a featured snippet for “washroom consumables Rugby.”
A full SEO overhaul and site rebuild delivered fast results within 8 weeks, with ongoing gains across nearby towns.
We helped Planespeak attract international candidates for commercial airline training through geo-targeted SEO and multilingual keyword optimisation.
Increased traffic from high-converting regions including the Middle East, India, and Africa.
We took over the Pro-Pose website and implemented a location-targeted SEO strategy.
The result?
Page-one rankings for high-converting local keywords with a sharp rise in enquiries across all three regions.
If you're based in Rugby or the surrounding area and want to increase your visibility online, get in touch today.
We offer free SEO audits, no-nonsense advice, and local service that delivers results.
Whether you're starting fresh or need to improve your current rankings, we can help you get found on Google — and stay there.
Need more proof?
Check out our main SEO services page or explore our web design work in Rugby.
An SEO case study is a detailed example of how search engine optimisation has helped a business achieve measurable improvements in Google rankings, organic traffic, and leads.
Each case study shows the strategies we used, the keywords we targeted, and the outcomes we achieved.
Want to learn how SEO works? Read Google’s SEO Starter Guide for best practices.
SEO case studies show real-world proof that our strategies deliver results. They help you understand what can be achieved with local SEO, giving insight into the timeline, technical work, and content involved.
Case studies also demonstrate our experience with different industries and show our ability to follow ethical SEO practices as outlined by Google Search Central.
Yes. Our SEO services are tailored for local businesses in Rugby and the surrounding areas. Whether you’re targeting searches like “cleaners in Rugby” or “SEO agency near me,” we optimise your site and content to appear in Google’s local results.
Explore our Local SEO Services for Rugby to see what’s included.
Local SEO can help you appear in Google’s map pack and on page one for location-based searches.
Results typically include increased calls, form submissions, and web traffic.
For example, Rugby Cleaning now ranks #1 for over 20 keywords, and appears in a Google featured snippet for “washroom consumables Rugby.”
Most clients see movement in rankings within 4–8 weeks. For more competitive keywords, results may take 3–6 months. SEO is a long-term investment, but the gains are lasting and cost-effective compared to paid ads.
See timeline examples in our Pro-Pose Photobooths case study.
No. We work with clients across the UK and internationally. Our strategies are customised for your location, target audience, and goals.
Explore how we helped Planespeak expand beyond the UK.
Each case study includes keyword screenshots, ranking data, and (when available) client testimonials.
We follow Google’s guidelines to ensure results are built on solid, sustainable SEO practices.
Yes – we offer free SEO audits to evaluate your website’s current performance.
This includes checking speed, content quality, technical errors, and keyword opportunities.
Request your free audit here to get started.
Absolutely. If we work together and you’re happy with the results, we’d love to include your story (with permission).
Case studies are a great way to build visibility and show off your business’s growth.
Yes. Many clients come to us with existing websites that aren’t ranking.
We often identify technical fixes, speed improvements, and content gaps that hold back performance.
Learn more about our web design and optimisation services.
Visit our main SEO services page to explore what’s included, from keyword research and content strategy to technical SEO and local targeting.
You can also check out our blog or Google’s Search Essentials for SEO education.
We had no idea where to start with SEO, but SEO Rugby made the whole process simple and stress-free. Ian took the time to understand our club, explain everything in plain English, and guide us through each step. Within weeks, we started seeing more local traffic and new enquiries through Google. It's been a huge boost for our online visibility in Wroughton—and it couldn’t have been easier.
We started working with SEO Rugby to improve our search rankings—and within just a few weeks, we saw a real difference. Our website began climbing Google for key terms like ‘commercial cleaning Rugby’ and we were getting more local enquiries. What’s even better is that the results have stuck. Not only have we stayed on page one, but we’re now ranking for even more cleaning-related keywords across Rugby and Warwickshire
When we handed over our website and SEO to SEO Rugby, everything changed for the better. Ian took full control of the site, restructured the content, and optimised it to target three key regions. As a result, we’ve seen a steady increase in traffic and a real boost in wedding and event enquiries across all areas we cover. The process was smooth, professional, and delivered exactly what we needed—more visibility and more leads.
Ready to grow your online visibility? Get in touch with SEO Rugby today.
Whether you have questions, need advice, or want a free website audit, we're here to help.
Call email or fill out the contact form - and let's get your business found online.